Metaphors for Web 2.0? Web as ENVIRONMENT

I just read Dan Brown’s post­ing Web 2.0, refram­ing Web 1.0 on metaphors for the new Web.

I had three thoughts when I read this (nicely done) piece for the first time:

  1. Web itself is or implies a metaphor — I’d start with this when con­sid­er­ing any of the poten­tial metaphors of Web 2.0
  2. I think many metaphors will be nec­es­sary to give us some set of (barely) ade­quate lin­guis­tic tools for shar­ing our think­ing about some­thing as emer­gent, com­plex, and inter­con­nected with daily life as Web 2.0
  3. How about: WEB AS ENVIRONMENT (“the cir­cum­stances, objects, or con­di­tions by which one is surrounded”)

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