Tagging Comes To Starbucks
Getting coffee this afternoon, I saw several packages of tasy looking madeleines sitting in front of the register at Starbucks. For the not small number of people who don’t know that shell shaped pastries made with butter are called madeleines – not everyone has seen The Transporter yet – the package was helpfully labeled “Madeleines”.
Proving that tagging as a practice has gone too far, right below the word madeleines, the label offered the words “tasty French pastry”.
Just in case the customers looking at the clear plastic package aren’t capable of correctly identifying a pastry?
Or to support the large population who can’t decide for themselves what qualifies as tasty?
Category: Architecture, Information Architecture | Tags: culture, ia, information, metadata, starbucks, tagging Comment »