Of Madeleines And Metadata
A few months ago, I put up a posted called Tagging Comes To Starbucks, in which I attempted to make the point that it’s bizarre when a product’s metadata *overwhelms the experience of the product itself in it’s customary real world setting*.
My example was the metadata encrusted packaging of madeleines – “petite french cakes…” – at Starbucks. Like the famous toothpick instructions Douglas Adams immortalized in So Long and Thanks For All The Fish, this is a strong discontinuity of experience (though not necessarily one indicating things gone awry at the core of civilization) that implies new cognitive / perceptual phenomenon.
New experiences and frames of reference usually lack descriptive vocabulary, which explains why I can’t pin this down neatly in words. But this is surely something we can expect to encounter more in a future populated with findable things called spimes.
The balance hasn’t shifted so far that we’re living inside Baudrillard’s ‘desert of the real’, but we are getting closer with each additional layer of simulation, abstraction, and metadata applied to real situations and objects.
After all it is impossible to interact (smell, touch, taste…) directly with these very ordinary pastries without experiencing the intervening layers of metadata packaging.
Madeleines in situ:
The labeling:
From SLATFATF: “It seemed to me that any civilization that had so far lost its head as to need to include a set of detailed instructions for use in a package of toothpicks, was no longer a civilization I could live in and stay sane.” ~ Wonko the Sane
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