Defining Enterprise Semantics

JP Morgenthal of DMReview.com offers a snapshot of the process for defining enterprise semantics in Enterprise Architecture: The Holistic View: The Role of Semantics in Business.
Morgenthal says, “When you understand the terms that your business uses to conduct business and you understand how those terms impact your business, you can see clearly how to support and maintain the processes that use those terms with minimal effort.”
Not a surprise, but how to make it happen, and how to explain that to the business?

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