Mental Models: Additional Reading
Some additional reading on mental models, courtesy of the Interaction Design Encyclopedia.
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experience design, emerging media, business and technology [circa 2014…]
Some additional reading on mental models, courtesy of the Interaction Design Encyclopedia.
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From the “House Committee on Democratic Reform Fact Sheet: Estimated Tax Savings of Bush Cabinet if the Repeal of the Estate Tax Is Made Permanent”:
The estate tax, the most progressive American tax, is paid only by the very wealthy. The top 5% of taxpayers pay almost 99% of estate taxes, and the top tenth of 1% of taxpayers pay more than 33%.3 The vast majority of Americans are already exempt from the estate tax. As a result, they will receive no benefit at all from making the repeal permanent.
Those with much to gain from the repeal include the President and his Cabinet. Based on estimates of the net worth of President Bush, Vice President Cheney, and each of the Cabinet members, the President, Vice President, and the Cabinet are estimated to receive a total tax benefit of between $91 million and $344 million if the estate tax repeal is made permanent. The President himself is estimated to save between $787,000 and $6.2 million, while Vice President Cheney is estimated to save between $12.6 million and $60.7 million.
The complete Factsheet is available from Congress.
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Several very unpleasant experiences I’ve had with the Lotus Notes webmail client during the past few weeks have brought up some questions about mental models; specifically how users respond to challenges to their mental models, and how resilience plays a part in how changes to mental models occur.
The IAWiki defines a mental model as, “a mental model is how the user thinks the product works.” This is a simplified definition, but it’s adequate for the moment. For a deeper exploration, try Martina Angela Sasse’s thesis
Eliciting and Describing Users’ Models of Computer Systems.
In this case, the model and the challenge are straightforward. My mental model of the Notes webmail client includes the understanding that it can send email messages. The challenge: the Lotus webmail client cannot send email messages – at least not as I experience it.
Here’s what happens my mental model and my reality don’t match:
Despite following this same path three times per day, five days each week, for the past five weeks, (for a total of ~75 clear examples), I am always surprised when I can’t send a message. I’m no expert on Learning theory but neither lack of attention nor stubbornness explain why seventy-five examples aren’t enough to change my model of how Notes works.
Disciplines including systems theory, biology, and sociology use a concept called resilience. In any stable system, “Resilience generally means the ability to recover from some shock, insult, or disturbance.” From an ecological perspective, resilience “is a measure of the amount of change or disruption that is required to transform a system.” The psychological view emphasizes “the ability of people to cope with stress and catastrophe.”
Apparently, the resilience of my model for email clients is high enough to withstand considerable stress, since – in addition to the initial catastrophe of using Notes itself – seventy-five consecutive examples of failure to work as expected do not equal enough shock, insult, and disturbance to my model to lead to a change my in understanding.
Notice that I’m using a work-around – switching to Gmail – to achieve my goal and send email. In
Resilience Management in Social-ecological Systems: a Working Hypothesis for a Participatory Approach , Brian Walker and several others refine the meaning of resilience to include, “The degree to which the system expresses capacity for learning and adaptation.” This accounts nicely for the Gmail work-around.
I also noticed that I’m relying on a series of assumptions – email clients can send messages; Notes is an email client; therefore, Notes can send messages – that make it logical to use a well established model for email clients in general to anticipate the workings of Notes webmail in particular. In new contexts, it’s easier to borrow an existing model than develop a new one. In short order, I expect I’ll change one of the assumptions, or build a model for Notes webmail.
Here’s a few questions that come to mind:
Based on a quick review of the concept of resilience from several perspectives, I’m comfortable saying it’s a valuable way of looking at mental models, with practical implications for information architects.
Some of those implications are:
From a broader view, I think it’s safe to say the application of systems theory to information architecture constitutes an important area for exploration, one containing challenges and opportunities for user experience practitioners in general, and information architects in particular.
Time to close this post before it gets too long.
Further reading:
Bio of Ludwig Bertalanffy, important contributor to General System Theory.
Doug Cocks Resilience Alliance
Garry Peterson’s blog Resilience Science
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After months without comments — thanks to all the diligent spammers out there for carrying out their corrosive activities with such thoroughness, I’m opening the site up to feedback again.
Of course, for the time being, MovableType just does not feel like cooperating when it comes to comments…
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I know that most enterprise software packages have shockingly, egregiously bad user experiences. One of the most tortuous aspects of the common inexcusably bad enterprise software package user experience is the stunningly useless, hostile, and cryptic error messages these monstrosities return whenever users have the misfortune to step outside the bounds of their opaque, byzantine operating logic.
Here’s a tasty example of the genre from an implementation of Peoplesoft, that leaves me feeling like I’ve been barfed on by a machine.
PeopleSoft Error:
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“An artist, a guru, a coach, and a spy” is how David C. Baker and Michael Janiszewski describe enterprise architects in their article 7 Essential Elements of EA.
The full quote is, “An enterprise architect requires a unique blend of skills. At various times he or she needs to employ the characteristics of an artist, a guru, a coach, and a spy.” Besides being pithy because it sounds like the intro to one of those ‘____ walk into a bar’ jokes, this rings true for enterprise information architects. However, humorousness aside, this isn’t terribly useful. And overall, the article is a fine breakdown of what’s required to put enterprise architecture into practice, but it only offers the pioneer’s perspective on where enterprise-level architects come from.
Their take, “Enterprise architects grow from within the technical architecture ranks, learning how to be artists, gurus, coaches, and spies as they work their way from being technical specialists, through application or infrastructure architects, eventually to enterprise architects.”
This is an honest if after-the-fact apprasial of a self-directed career growth trajectory that is no stranger to veteran IAs. It’s not adequate as a way to expand the understood scope of information architecture roles to address the enterprise perspective. I feel comfortable saying Information Architecture is accepted as relevant and useful in many areas of business activity, from user research and experience design to product development and strategy, after a few lean years following the dot com crash. But I’m not comfortable saying we have appropriate representation or even access to the enterprise level. It’s here that the business and information perspectives come together in an architectural sense, and also here where we should strive to make sure we’re valued and sought out.
We need to discover, create and define the paths that lead Information Architects to enterprise level positions.to action>
The alternative is being left behind.
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Looks like Dave Sifry at Technorati has drunk the Clay Shirky Koolaid on tagging and social bookmarking. Here’s something from Dave’s posting State of the Blogosphere, August 2005, Part 3: Tags, that shows he’s clearly joined the academy of received ideas.
“Unlike rigid taxonomy schemes that many people dislike using, the ease of tagging for personal organization with social incentives leads to a rich and discoverable system, often called a folksonomy. Intelligence is provided by real people from the bottom-up to aid social discovery. And with the right tag search and navigation, folksonomy may outperform more structured approches to classification, as Clay Shirky points out…”
I’m disappointed to see this. The quality level of Shirky’s thinking and writing related to tagging is generally low; too often he’s so completely off the mark with much of what he’s said about tagging, social bookmarking, and categorization in general that his main contribution is in lending a certain amount of attention by virtue of name recognition to a subject that used to be arcane.
There’s little need to rehash the many, many individual weaknesses in Shirky’s writings, just one example of which is his establishment of a false dichotomy separating structured categorization systems and social tagging practices. Broadly, his approach and rhetoric show strong influence from anarchism, and utopian social theory.
From Shirky:
“There is no fixed set of categories or officially approved choices. You can use words, acronyms, numbers, whatever makes sense to you, without regard for anyone else’s needs, interests, or requirements.”
Further, “…with tagging, anyone is free to use the words he or she thinks are appropriate, without having to agree with anyone else about how something “should” be tagged.”
Building back on the criticique of computerization, it’s clear that Shirky uses rhetorical strategies and positions from both technological utopianism and anti-utopianism.
Here’s Professor Rob Kling on technological utopianism:
“Utopian images are common in many books and articles about computerization in society written by technologists and journalists. I am particularly interested in what can be learned, and how we can be misled, by a particular brand of utopian thought — technological utopianism. This line of analysis places the use of some specific technology, such as computers, nuclear energy, or low-energy low-impact technologies, as key enabling elements of a utopian vision. Sometimes people will casually refer to exotic technologies — like pocket computers which understand spoken language — as “utopian gadgets.”
Technological utopianism does not refer to these technologies with amazing capabilities. It refers to analyses in which the use of specific technologies plays a key role in shaping a benign social vision. In contrast, technological anti-utopianism examines how certain broad families of technology are key enablers of a harsher and more destructive social order.”
That Shirky would take speak from this standpoint is not a surprise; he’s identified as a “Decentralization Writer/Consultant” in the description of his session “Ontology is Overrated: Links, Tags, and Post-hoc Metadata” at etech, and it’s clear that he’s both technologist and a journalist, as Kilng identifies.
Regardless of Shirky’s bias, there is a bigger picture worth examining. Tagging or social bookmarking is one potential way for the community of social metadata system users to confront problems of individual and group information overload, via a collective and nominally unhierarchical approach to the emergent problem of information management across common resources (URIs).
“On average, a new record is added to the WorldCat database every 10 seconds. Watch it happen live…” Watch WorldCat grow
According to the About page:
“WorldCat is the world’s largest bibliographic database, the merged catalogs of thousands of OCLC member libraries. Built and maintained collectively by librarians, WorldCat itself is not an OCLC service that is purchased, but rather provides the foundation for many OCLC services and the benefits they provide.”
Here’s what went into the system while I was typing this entry out:
———————
The following record was added to WorldCat on 08/10/2005 9:08 PM
Total holdings in WorldCat: 999,502,692
OCLC Number: 61245112
Title: Theological and cultural studies in honor of Simon John De Vries /
Publisher: T. & T. Clark International,
Publication Date: c2004.
Language: English
Format: Book
Contributed by: SAINT PATRICK’S SEMINARY LIBR
———–
Some impressive WorldCat statistics from the OCLC site:
Between July 2004 and June 2005:
Also:
For us information types, it beats the hell out of the old population clocks that the U.S. Census Bureau still runs for the US and the world.
BTW, for the curious, “According to the U.S. Bureau of the Census, the resident population of the United States, projected to 08/11/05 at 01:24 GMT (EST+5) is 296,854,475”
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I went to the 4th of July concert on the Esplanade this past Monday, for the first time in several years, expecting to show some international visitors genuine Boston Americana. After all, 4th of July celebrations are singularly American experiences; part summer solstice rite, part brash revolutionary gesture, part demonstration of martial prowess, part razzle-dazzle spectacle as only Americans put on.
I suppose a unique American experience is what we got: in return for our trouble, we felt like unpaid extras in a television production recreating the holiday celebrations for a remote viewing audience miles or years away. It was — de-centered — hollow and inverted. It’s become a simulacrum, with a highly unnatural flow driven by the calculus of supra-local television programming goals. The center of gravity is now a national television audience sitting in living rooms everywhere and nowhere else, and not the 500,000 people gathered around the Hatch Shell who create the celebration and make it possible by coming together every year.
Despite all the razzle-dazzle — and in true American fashion there was a lot, from fighter jets to fireworks, via brass bands, orchestras, and pop stars along the way — the experience itself was deeply unsatisfying, because it was obvious from the beginning that the production company (B4) held the interests of broadcasters far more important than the people who come to the Esplanade.
There were regular commercial breaks.
In a 4th of July concert.
For half a million people.
Commercial breaks which the organizers — no doubt trapped between the Scylla of contractual obligations and the Charybdis of shame at jilting a half-million people out of a summer holiday to come to this show — filled with filler. While the commercials aired, and the audience waited, the ‘programmers’ plugged the holes in the concert schedule with an awkward mix of live songs lasting less than three minutes, pre-recorded music, and inane commentary from local talking heads. We felt like we were sitting *behind* a monitor at a taping session for a 4th of July show, listening while other people watched the screen in front.
I bring this out because it offers good lessons for those who design or create experiences, or depend upon the design or creation of quality experiences.
Briefly, those lessons are:
1. If you have an established audience, and you want or need to engage a new one, make sure you don’t leave your loyal customers behind by making it obvious that they are less important to you than your new audience.
2. If you’re entering a new medium, and your experience will not translate directly to the new channel (and which well-crafted experience does translate exactly?), make sure you don’t damage the experience of the original channel while you’re translating to the new one.
3. When adding a new or additional channel for delivering your experience, don’t trade quality in the original channel for capability in the new channel. Many separate factors affect judgments of quality. Capability in one channel is not equivalent to quality in another. Quality is much harder to achieve.
4. Always preserve quality, because consistent quality wins loyalty, which is worth much more in the long run. Consistent quality differentiates you, and encourages customers to recommend you to other people with confidence, and allows other to become your advocates, or even your partners. For advocates, think of all the people who clear obstacles for you without direct benefit, such as permit and license boards. For partners, think of all the people who’s business connect to or depend upon your experience in some way; the concessions vendors who purchase a vending license to sell food and beverages every year are a good example of this.
For people planning to attend next year’s 4th of July production, I hope the experience you have in 2006 reflects some of these lessons. If not, then I can see the headline already, in bold 42 point letter type, “Audiences nowhere commemorate Independence Day again via television! 500,000 bored extras make celebration look real for remote viewers!“
Since this is the second time I’ve had this experience, I’ve changed my judgment on the quality of the production, and I won’t be there: I attended in 2002, and had exactly the same experience.
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From someone else named Joe, a free service that generates sparklines:
http://bitworking.org/projects/sparklines/
Now I can plot the truly disatisfying long-term performance of my 401ks using a convenient networked infrastructure service…
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