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UXMatters just published part 1 of a two part series I’m writing on ethics and design titled, Designing Ethical Experiences: Social Media and the Conflicted Future.

Here’s an excerpt, to whet your appetites for a practical take on what’s often seen as a philosophical subject.

Questions of ethics and conflict can seem far removed from the daily work of user experience (UX) designers who are trying to develop insight into people’s needs, understand their outlooks, and design with empathy for their concerns. In fact, the converse is true: When conflicts between businesses and customers–or any groups of stakeholders–remain unresolved, UX practitioners frequently find themselves facing ethical dilemmas, searching for design compromises that satisfy competing camps. This dynamic is the essential pattern by which conflicts in goals and perspectives become ethical concerns for UX designers. Unchecked, it can lead to the creation of unethical experiences that are hostile to users–the very people most designers work hard to benefit–and damaging to the reputations and brand identities of the businesses responsible.

Stay tuned for part two, which will share a set of suggestions for how design can manage conflict and work toward the creation of ethical integrated experiences. Meanwhile, let us know what you think of the ideas here, or at the UXMatters site.